{"title":"Back","description":"\u003cp\u003eFor the hours in a chair you didn't choose. Cushions, paddles and hooks for the length of the back and the muscle either side of the spine.\u003c\/p\u003e","products":[{"product_id":"beechwood-body-paddle","title":"Beechwood Body Paddle","description":"\u003cp\u003eThis is the simplest thing we sell. A curved paddle cut from a single piece of beech, with an oval opening your hand closes around and one long edge that does all the work. You draw it along the muscle slowly, with a little pressure, over clothing or with a small amount of oil on bare skin.\u003c\/p\u003e\u003cp\u003eThe shape is old. Scraping tools like this come from the Chinese \u003cem\u003egua sha\u003c\/em\u003e tradition, which reached Japan as \u003cem\u003ekassa\u003c\/em\u003e and sat alongside anma in the same household repertoire of upkeep. Ours is not an heirloom object — it is an inexpensive piece of wood that happens to be very good at what it does.\u003c\/p\u003e\u003cp\u003eIt lives in a drawer or on the arm of the couch. There is nothing to charge and nothing to service, which is the main reason people keep using it.\u003c\/p\u003e","brand":"Noovaria","offers":[{"title":"Default Title","offer_id":54601203908832,"sku":"NOO-PADDLE-01","price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0825\/2552\/0096\/files\/hf_20260901_071550_a4e222a2-4078-4400-b984-53b37d88a294.png?v=1788247150"},{"product_id":"trigger-point-tool","title":"Trigger Point Tool","description":"\u003cp\u003eA single piece of moulded plastic with knobs set at different points along a curved hook. It exists because the muscle between the shoulder blades is the one place you cannot reach with your own thumb, and pressing a tennis ball against a wall only half works.\u003c\/p\u003e\u003cp\u003eYou hook it over the shoulder, find the spot, and lean.\u003c\/p\u003e","brand":"Noovaria","offers":[{"title":"Default Title","offer_id":54602540908768,"sku":"NOO-TRIG-01","price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0825\/2552\/0096\/files\/hf_20260901_073646_e24c6415-0e8c-42f7-a0c5-1497898aebb2.png?v=1788248517"},{"product_id":"back-stretching-arch","title":"Back Stretching Arch","description":"\u003cp\u003eA curved frame with a ridged upper surface and an adjustable base. You lie back over it on the floor and let the arch take the shape of your spine for a few minutes at a time. Three settings let you start gentle and work up.\u003c\/p\u003e\u003cp\u003eBuild up slowly. Start on the lowest setting for a couple of minutes, and come off it if anything pinches.\u003c\/p\u003e","brand":"Noovaria","offers":[{"title":"Default Title","offer_id":54602541007072,"sku":"NOO-ARCH-01","price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0825\/2552\/0096\/files\/hf_20260901_073723_9849d64d-0861-4e74-84dc-74fcfb894d13.png?v=1788248518"},{"product_id":"heated-shiatsu-pillow","title":"Heated Shiatsu Pillow","description":"\u003cp\u003eA shaped cushion with rotating nodes under a soft cover and a warming element behind them. Put it behind the lower back in an armchair, or against the back of the neck on the couch.\u003c\/p\u003e\u003cp\u003eThe warmth is the part people notice first. The kneading is what keeps them using it.\u003c\/p\u003e","brand":"Noovaria","offers":[{"title":"Default Title","offer_id":54602542907616,"sku":"NOO-PILLOW-01","price":59.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0825\/2552\/0096\/files\/hf_20260901_073723_ebc2de1f-62bb-415f-ad72-ae53941ddc76.png?v=1788248565"},{"product_id":"acupressure-mat-set","title":"Acupressure Mat Set","description":"\u003cp\u003eA foam mat covered in hundreds of small spiked discs, with a matching bolster for the neck and a drawstring bag to keep them in. You lie back on it on the floor, or on a bed if the floor is too much, for ten to twenty minutes.\u003c\/p\u003e\u003cp\u003eThe first minute is sharp and then it is not. Keep a t-shirt on to begin with.\u003c\/p\u003e","brand":"Noovaria","offers":[{"title":"Default Title","offer_id":54602542973152,"sku":"NOO-MAT-01","price":44.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0825\/2552\/0096\/files\/hf_20260901_073724_008f00dc-2c57-4fca-857c-f70e95da4e0d.png?v=1788248566"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0825\/2552\/0096\/collections\/noovaria-cat-back-v2.png?v=1788248799","url":"https:\/\/noovaria.com\/collections\/back.oembed","provider":"Noovaria","version":"1.0","type":"link"}